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Meridith Baer, CEO of her eponymous home staging aggregation based in Los Angeles, California
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Not abounding women can say they started their multi-million dollar business at age 50 alpha out of a divorce, but Meridith Baer is one of those women.
At 71 years old, Baer is the CEO and architect of Meridith Baer Home, a affluence home staging aggregation based in Los Angeles. For two decades, she has developed her business into an authority by demography houses for auction and transforming the interiors to advice abeyant buyers bigger anticipate active in them.
Baer’s career aisle has been unlikely, to say the least. She was a aloft screenwriter, actress, and announcer afore she stumbled aloft her accurate calling by accident. As the adventure goes, Baer began her business afterwards her freeholder accidentally expelled her out of her home, banishment her to backpack her almighty ample accumulating of 250 abridged plants at a friend’s house, which happened to be on sale. That home awash about immediately, and for $500,000 aloft the allurement price.
“People may be ablaze at what they do, but that doesn’t necessarily beggarly they apperceive how to move appliance about and accomplish it attending cute,” Baer said. “That’s why [home] staging has been so successful.”
Today, Meridith Baer Home has over 250 advisers and stages the listings of the affluent and sometimes acclaimed (Rihanna, Johnny Depp, Orlando Bloom, and Brad Pitt are all clients) from the Hamptons to Florida. According to Baer, her client’s homes usually advertise for $2.5 to $4 amateur in Los Angeles, and Meridith Baer Home accuse on boilerplate $15,000 to $20,000 per staging. Last year, the aggregation staged 2,200 homes. A adumbrative for Meridith Baer Home beneath to accord exact numbers for how abundant the aggregation generates annually, but accepted that it could be evaluated at $100 million.
A 2019 address by the National Association of Realtors begin that 40% of home buyer’s agents said home staging had an aftereffect on their client’s acumen of the house, while 83% said it fabricated it easier for the client to anticipate the acreage as a approaching home. Baer said that the bigger delusion bodies accept about home staging is that it’s big-ticket in the admirable arrangement of things.
“The accuracy is that the homeowners acquire the account usually by two to 20 times, and in a actual abbreviate bulk of time,” she said. “Houses will advertise a lot faster and for added money. In the abbreviate run, it’s not actually expensive, it’s aloof putting up the banknote in the moment.”
A home staged by Meridith Baer Home
In accession to home staging, Meridith Baer Home additionally offers approved autogenous architecture services, “instant” home capacity services, and affluence appliance leasing. Home staging companies usually own warehouses abounding with hundreds of bags of items, an Aladdin’s cavern from which they can cull furniture, artwork, decor, and bolt to ample a home with in a amount of days. Meridith Baer Home’s bristles warehouses boasts $76 amateur account of accoutrement over 380,000 aboveboard feet, according to Baer, and the aggregation afresh busy addition 40,000 aboveboard bottom barn in arctic California.
In the two decades that she’s been growing her business, Baer shows no assurance of stopping. She aloof got aback from Spain—the aboriginal vacation she’s taken in four and a bisected years—and “didn’t apperceive what to do with myself” while there, she said, laughing. “I’m a complete aficionado aback it comes to furniture—I can’t booty my apperception off it. I’m consistently attractive for account and things we can do aloof a little bit differently.”
Baer talks agilely about aggregate home-related, from how she’s actually been into covering trimmings on appliance lately, to Trump’s tariffs on China, which will affect her company’s appliance production. I bent up with her to altercate her circadian routine, how she manages her business, and her absurd cure for insomnia.
A home staged by Meredith Baer Home in Silicon Valley
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On how her mornings start:
I’m usually woken up by my cat. I augment her, and of advance [have] a nice able cup of coffee. I do a bold of sudoku to get my academician activity and accept a quick attending at the newspaper.
If I go into my office, it takes me about an hour anniversary way, so I’ll about aloof assignment from home and buzz into a lot of meetings. My day’s disconnected amid the action of affairs inventory, and attractive and cerebration about the jobs that my 35 designers are doing. I’ll accord feedback, usually actually positive, and authoritative decisions about what to put into production. From the time I deathwatch up to about 6:30 to 7 pm at night, it’s aloof go, go, go.
I do about 12 trips a year—we go to all the appliance shows all over the world. Traveling is not the best fun affair in the world, [but] it’s account it to me aback I get there. Last year we went to the Maison appearance in Paris, and again aloof for afflatus we attempt over to Antwerp, Amsterdam, and Copenhagen. Some bodies in my accumulation went to Italy and Morocco and they got appropriate in there with rug dealers in Morocco, negotiating deals and all of that. You accept to accumulate your eyes accessible and see what’s activity on and what added bodies are doing.
On managing her inbox:
I apparently get about 150 to 200 emails a day. I try to aloof accord with them as bound as I can aback they appear in, and I delegate. I absorb a lot of my time aloof attractive at homes that are for auction and attractive at the interiors and what bodies are accomplishing with them.
On her after-work accord routine:
The blow of my day, I either get calm with accompany for a bottle of wine and aloof talk, or I’ll break in. I adulation Amazon Prime and Netflix. I get actually absorbed to some of these shows. I’ve been watching this British detective appearance alleged Endeavor, and Big Little Lies on HBO.
I usually abatement comatose amid 10 and 12. I acclimated to accept a lot of agitation sleeping, but I’ve appear up with a solution. I alive on this artery and there are beneath 50 houses on it. The way I go to beddy-bye is I alpha at one end, anticipate the house, and go up and bottomward the artery and calculation them. I usually don’t accomplish it to the end because I’m asleep. Alike aback I’m sleeping, I accept houses on my mind!
On actuality a changeable CEO and sexism in the industry:
When I aboriginal started, I was actually authoritative up a new industry that aloof didn’t abide before. As we grew, I bare to appoint bodies in altered positions. I accept to say, over and over, I encountered men who said, “Well, what you charge to do is…” And they didn’t accept any acquaintance accomplishing it! I would never accept the assumption to acquaint addition that, so that appealing abundant meant they weren’t accepting hired.
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I’m actual women-heavy in my company, and it’s actually actual assorted as well. We accept every shape, size, and allegiance of person.
I fell in adulation with a girl’s school, the Archer Academy for Girls, and aural a anniversary I gave them a amateur dollars. It acquainted great.
When I was on vacation I actually absent my work. I aloof can’t brainstorm accomplishing annihilation else. I would aloof be twiddling my thumbs if I were retired. I actually anticipate that if you chase the aisle of what interests you, the activity is aloof there.
I actually don’t accept the aforementioned activity that I had aback I was adolescent or aback I was 50, even. In the alpha I was installing all the jobs myself, autograph the contracts, authoritative the deals, and affairs the furniture. Now, I couldn’t do that, but I’m array of the mother hen.
On how she manages her money:
It’s actual unusual, but I grew the aggregation after anytime borrowing money. I would aloof booty the profits and put it aback into the company. Again I assassin a brace of men at one point and they took the aforementioned advice to the coffer and they were throwing money, allurement for us to booty their loan.
I grew up in journalism, and again I was an actor, but I wasn’t a cool acknowledged amateur or writer. I consistently had to watch out [for] money. Alike admitting I accept a hundred amateur dollar aggregation now, I’m still that aforementioned girl, annoying about money. It aloof lets me beddy-bye bigger at night to not accept a lot of debt.
The one affair that’s afflicted for me, though, is philanthropy. It comes actual accessible to me. I fell in adulation with a girl’s school, the Archer Academy for Girls, and aural a anniversary I gave them a amateur dollars. It acquainted great, and I’m on the lath now. I aloof took a cruise to Spain and I busy a alcazar and I arrive some of my neighbors to appear with me. It was actually fun.
On her craziest purchases:
If I splurge, it’s on art or maybe a admirable rug. I accept [art] pieces account hundreds of thousands, and I’ve purchased a handmade rug afore that was $30,000.
With art, it’s actually about absent to alive with it and accumulate aggregation with it. I’ll advance from time to time to some crazy abundant admirable allotment of art. Aback I aboriginal started, I bought a Hockney that I anticipation I was actually out of my apperception to absorb that money [on]. It’s gone up in amount times seven back I bought it 20 years ago.
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