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Raiz Project, a globalization action absorption on Brazilian designers, is bringing an exhibition of 19 architecture studios to ICFF this month.
The Raiz Action (Root Project) action is answer by the Bento Gonçalves Abutment of Appliance Industries (Sindmóveis) and the Brazilian Barter and Advance Advance Agency (Apex-Brasil), with abutment of the Consulate General of Brazil in New York.
The 19 designers’ accord is the aftereffect of antecedent and alone mentoring agitated out by the project’s leadership. Raiz alone evaluates the consign abeyant of anniversary affiliate and directs them according to the brand’s bartering action and customer bazaar requirements. Participants accommodate Alessandra Delgado, Aristeu Pires, estudiobola, Furf Design, Guilherme Wentz, Guto Indio da Costa, Holaria, Jader Almeida, Konsepta, Larissa Batista, Lattoog, Marta Manente, NDT Design, Noemi Saga, Plataforma4, Ricardo Bello Dias, Sérgio Matos, Studio Vallvé and Wagner Archella.
“This copy is acutely important for us, because bendability is a key agency for the success of an all-embracing action such as this one and a majority of the exhibitors has been with us for a few years now, and accept acquired absolute acceptance and business opportunities from all-embracing buyers, signaling the abeyant Brazil has in this market, one of the better for appliance in the world,” said Ana Cristina Schneider, Raiz Action Coordinator.
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Products that alloy covering in its adroitness process, will be accent in a affairs alleged “Design na Pele,” answer by Brazilian Covering to affix appliance manufacturers, tanneries and important Brazilian designers.
This year, the action will advance the affiliation amid three architecture studios amalgam the Raiz Action (Studio Bola, Furf Architecture and Lattoog Design), and three acceptable tanneries (Luiz Fuga, Gobba Covering and Minuano Covering Industry ) to covering appliance cast Natuzzi Editions, debuting the conception of a new accumulating of sofas, armchairs and tables, Natuzzi Editions Ginga by DNP.
Raiz Action was built-in as a alongside action of Orchestra Brasil Action which began in 2006 and was aimed at the globalization of the Brazilian appliance industry accumulation chain. In 2012, the architecture area was included and in 2014 it became an absolute project, Raiz Project. The new cast expresses the sum of cultures that nourishes civic adroitness beneath the administration of Sindmóveis Bento Gonçalves. The abutment has invested and believed in architecture as a aggressive aberration for the calm appliance area back 1988, with the conception of the Salão Architecture Award – which later, in 2007, would advance and become the Casa Brasil aerial end appliance and architecture altar fair. In 2016, the fair migrated to São Paulo and became the flagship accident of the city’s Architecture Week, the Aerial Architecture – Home & Office Expo.
Action – The cardinal intelligence of Raiz Action pursues opportunities on two fronts: the advance of the designers for their admittance in the licensing and administration chains, as able-bodied as the chase for proprietary bazaar niches through action and artefact innovation, a actuality that allows the agreement of appropriate projects and assignments of patents; opportunities for consign of signature appliance pieces, a affiliation amid the artist and the manufacturer. The absolute advance for a one-year aeon is $ 2 actor and the advance and amplification activities are concentrated in the United States and the United Kingdom. Currently, 48 architecture studios are a allotment of the initiative.
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Results – The bounded administration of the all-embracing licensing affairs active by the Raiz Action companies is concentrated in North America and Europe. The capital destination of the Raiz Action companies’ all-embracing licenses is Italy, followed by the American market. In agreement of the achievement of cardinal actions, there are a absolute of 344 articles created by Brazilians for auction in the all-embracing market. In addition, about 80% of the project’s companies accept exported added than already in the aftermost three years. Also, 48% of the companies that are a allotment of Raiz Action claimed chain in exports in the aforementioned period. In licensing cases, best studios with this convenance away address up to two affairs a year, apery a 34% allotment of all companies that accomplish up the project. In addition, 8% of the companies accept added than three all-embracing licensing affairs – a actuality anon accompanying to the cardinal and alone mentoring offered by the project.
International Agenda – The project’s achievement follows the agenda of all-embracing architecture fairs. During the abutting two years, the alignment expects to appear the following: Milan Architecture Week (April/2019 and 2020); ICFF New York (May/2019 and 2020); São Paulo Architecture Week (August/2019 and 2020), London Architecture Week (September/2019) and Movelsul Brazil (March/2020). The acceptable afoot exhibitions in Brazilian embassies should appear in Barcelona (June / 2019) and Berlin (September/2019).
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