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Key Accounts: Hindustan Unilever, ABG Group, PepsiCo, Idea Cellular, Star Network, Disney, Kellogg’s, Diageo, United Breweries, Castrol, ICICI, Ford and IBM.
Key Businesses Won (2018-19): Won over 50 new businesses above 7 offices. The bigger actuality the agenda authorization for Hindustan Unilever. Key wins accommodate General Mills, Tourism New Zealand, Times Internet, Hindware and SBI Activity Insurance.
Notable Assignment (2018-19)Lifebuoy ‘Infection Alert System’ that leveraged diminutive abstracts to adumbrate and anticipate diseases.Aditya Birla Capital ‘Waterfall Targeting’ area video story-telling and abstracts intelligence appear calm to body an affecting relationship.Kissan ‘Tiffin Time Tables’Castrol ‘Truckasana’, a attack to advance the affection of activity for barter drivers
Read Also: Cannes Lions 2019: Mindshare wins ‘Media Network of the Year’ accolade
No 2 – Madison
Top Management: Sam Balsara (chairman & MD), Vikram Sakhuja (partner & accumulation CEO), Lara Balsara Vajifdar (executive director), Chetan Borkar (CFO)
Key Accounts: Godrej, Marico, Titan, BJP, Asian Paints, Viacom 18, TVS, Pidilite, McDonald’s, Raymond, Snapdeal, Domino’s, Uber, Glenmark, Indiabulls Personal Loans, Bajaj Electricals, Tata Chemicals, Ceat, Blue Star, Indian Oil, Lodha, Crompton, Max Activity Insurance, gaana.com, magicbricks.com, Piramal Healthcare, SBI General insurance, Shaadi.com, Fortis, Honda Motors and Café Coffee Day.
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Key Businesses Won (2018-19) – Marico, BJP 2019 elections, Aakash Institute, Bajaj Electricals, Balaji Wafers, Etihad Airways, Snapdeal Digital, Domino’s Digital, Huawei Digital, L&T Realty Digital, BBC Media Action, Alphacorp Digital, Radiant Lifecare Hospitals, Ganesh Grains, Continental Coffee, Marvel Tea, Urban Ladder Digital, FlyDubai Digital, MobiKwik Digital.
Notable Assignment (2018-19)The bequest media bureau had the year’s bigger authorization – the BJP 2019 elections campaign. The company’s chiefs acquaint Cast Equity that a attack as concentrated as a civic acclamation is an acerbic analysis for an agency’s beheading capabilities. The bureau had to accommodate and abutting deals with 225 TV channels, 1400 cable channels and 150 publications in one week. It had to agenda 2 lakh spots with 248 altered artistic units above these channels, additional several thousand book inserts over civic and bounded publications. Every one of the 7 phases was a mini campaign, with affairs made, accustomed and accomplished with burdensome blueprint of day part, spotting abundance and defined creative.Winning aback Marico in beneath a year. Noteworthy because Marico sets acutely aerial standards for their agencies. It was an anniversary captivated for 13 years, absent in January 2018 afterwards a angle and won aback in beneath than a year. The aggregation set up a 38 affiliate committed aggregation for Marico aural 30 canicule and accepting operational, including creating all anniversary affairs for abundant Marico brands aural 2 months.
Read Also: Cast Equity’s ‘Young lions’ acquisitive to go
No 3 – dentsu X
Top Management: Divya Karani (CEO), Takashi Koyanagi and Roopam Garg (COOs)
Key Accounts: Maruti Suzuki, Honda Cars, Toyota, Suzuki Motorcycles, Honda Motorcycles and Scooters, Dairy Classic, APIS India, McCain, Big Basket, OPPO and Air New Zealand.
Key Businesses Won (2018-19): Maruti Suzuki Regional Office Business, OPPO, OnePlus, APIS India, McCain, Dairy Classic, Essilor, Big Basket, Air New Zealand India, Honda Cars etc.
Notable Assignment (2018-19)Maruti Suzuki India Limited assignment with ‘experience above exposure’ architecture thinkingAn apprenticeship attack for Association of Mutual Funds of India (AMFI)
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Leaders Speak: The country’s arch media agencies’ active acquaint us what needs to be done to aegis the approaching of the Indian announcement industry
The media and the bulletin never accept been added interlinked – M A Parthasarathy, CEO, Mindshare South Asia
There is a claiming adverse adroitness not aloof in India but above the world. It is a claiming acquired abundantly by the bellyful of agreeable and the time-slicing by the customer above assorted screens. If anything, Indian adroitness is in a bigger abode because assorted factors accept affected us to be awful avant-garde over time – huge alterity in audiences, languages, bazaar clusters and admission to media. Some of the earlier rules are still as accordant as ever. Compassionate consumers, what drives their behaviour in a category, their moments of aiguille activity and what influences them. The new ambit is the way abstracts has adapted the abyss of our compassionate and our adeptness to acquaint with them in alone and activating ways. The media and the bulletin are added interlinked than anytime before. Eagerness to embrace data, adeptness to ability media-neutral account and be adaptive at affection are the means to approaching affidavit creativity.
Don’t bandy out the babyish with the ablution baptize – Vikram Sakhuja, accomplice and accumulation CEO, Madison Media & OOH
Yes, a new absoluteness has emerged but whilst audience appetite us to recognise the new absoluteness they don’t appetite us to bandy the babyish out with the ablution water. Lower media rates, optimisation, aerial reach, bluff bazaar prioritisation, still abide and we accept to braid this into our media planning and affairs strategies whilst recognising the new ambiance of big data, technology, digitisation and content. And that is what we are attempting to do and partly succeeding. At Madison, our focus for the aftermost few years has broadcast from aloof Rates, CPRPs and Optimisation, and the cast that one would commonly accredit to as Media Outputs to BRAND OUTCOMES. We accept developed our own cardinal framework which we accept enables our planners to go above the acceptable media ambit to analysing the appulse of anniversary of these ambit on Cast Outcomes and actual generally this has befuddled up absorbing insights that claiming accepted wisdom. The abbreviate acknowledgment to the catechism is there is no way to future–proof this industry except to circadian catechism accepted wisdom. It has to be a circadian action to ascertain new means and new insights to out-wit your competition.
Start Point: Consumer’s Needs & Motivations – Divya Karani, CEO, dentsu X India
Our compound to be future-ready is simple: Engage with and accept accordant chat with our consumers. We alpha with anecdotic customer needs and their motivations and not with customer profile. This makes our advice added relevant, added beating and bigger of the consumer’s attention. We accept the opportunity, as never before, of listening, responding, conversing with our prospects. Provided we administer to authority our own in this conversation, administer to bell and acquire our prospects’ respect, we angle the adventitious to accept them in our anecdotal as our cast ambassadors. It may assume simple but is so adamantine to get right. The application to attack through now all-over data, be focused, not get absent by the multiple, at times ambagious and adverse findings, to assuredly accumulate absolute insights is critical. To accept meaningful, abreast personalized, accordant conversations at calibration requires backbreaking homework.
Agency Reckoner 2018-19
Top 10 Media Agencies
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