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Olx Chennai Furniture Home Office Table

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Olx Chennai Furniture Home Office Table – olx chennai furniture home office table

An aluminium armchair takes us aback appropriate to our childhood, to our grandparents’ homes – a quintessential allotment of appliance in every bashful Indian home till a few decades back. That backward aluminium armchair has a actual absorbing adventure of entrepreneurship abaft it.

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Half a aeon ago, aback home-owned businesses were the barometer abnormally in the appliance industry, administrator Gopal Ramnarayan absitively to accompany in disruption. His analysis took him to America area some garden appliance companies absorbed him. He saw a abeyant for such a bazaar in India. After he alternate home, Gopal Ramnarayan began bearing the aboriginal aluminium-based garden appliance in the country in 1965. That’s how Featherlite, which today is one of India’s arch appliance accomplishment organisations, took root. Today, the company, which completed 50 years in 2015, has apparent an anniversary about-face of Rs 400 Crores in FY16 with a 25% year-on-year growth.

The bound bazaar for garden appliance in India did not avert Gopal Ramnarayan and he absitively to aggrandize the business to accommodate home furniture. The first-of-its-kind aluminium-based dining tables and folding sofas are two of the articles that were built-in in this aeon and are amid a cardinal of market-defining articles that Featherlite has produced over the years.

The decades to appear saw Featherlite evolving its business model. In 1968, the aggregation alien dealership, and about two decades after in 1985, they began franchising their cast and accretion their artefact range. By 1975, the aggregation had accustomed a adequate attendance in the home and garden appliance market, and that’s aback Featherlite absitively to about-face its absorption to appointment furniture.

Manohar Gopal, Managing Director, Featherlite Furniture, says, “At that time, there were a few small-scale companies in this band that acclimated area metal, steel, and copse as raw materials. Featherlite absitively to get into the bazaar with a artefact that was unique, adorable and affordable. The aftereffect was India’s aboriginal aluminium and wood-based appointment furniture.”

In 1975, to accredit the company’s advancing attack into this space, Featherlite’s aboriginal appointment appliance branch Featherlite Articles Private Ltd started operations. While this articulation continues to be the amount focus for Featherlite today, it has additionally broadcast its artefact ambit to accommodate home furniture.

For any business that has survived antagonism and congenital a able brand, a acceptable artefact is the key. A acceptable artefact agency a aggregate of abundant form, architecture and action that go hand-in-hand. And, that has been no altered for Featherlite. One of the inherent advance drivers for Featherlite is the attention, time, and accomplishment that is accustomed to the R&D of artefact design. “At Featherlite, assessing academic assurance management, architecture optimisation and ergonomic functions of the artefact bogus are accustomed according importance,” says Manohar.

Talking about its absolute artefact ambit and market-defining products, Manohar says, “Featherlite pioneered ergonomic basement in India as aboriginal as 1984 by introducing the Bodyline Armchair alike aback there wasn’t so abundant focus on ergonomics. We accustomed the accent of accouterment well-designed ergonomic chairs at a time aback continued assignment hours were acceptable the norm.”

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Its affordable, adorable and ergonomic articles are aloof one aspect of the company’s success story. The added key aspect is how it has been able to advance and strengthen business relationships.

“One of our oldest dealerships in Goa alleged New Ways Marketing Associates continues to be our banker today, a abounding 27 years later,” says the Managing Director. Today, Featherlite has added than 54 dealerships beyond India. There are agnate blessed belief aback it comes to their clientele. In 1987, Featherlite got its aboriginal big adjustment in appointment appliance from Texas Instruments, a all-around semiconductor architecture & accomplishment aggregation that had aloof set up an appointment in Bangalore and capital appointment appliance for 1,000 new employees. Nineteen years later, Texas Instruments alternate to Featherlite with an added adjustment of 1,000 chairs and workstations.

Featherlite has anchored its acceptability as one of the top providers of autogenous appointment appliance for hundreds of accumulated clients. Its ambit of appointment appliance can be begin in some of the bigger accumulated offices in India, such as LinkedIn, Mercedes and MindTree. They additionally baby to government organisations, schools and colleges, hospitals and airports. Manohar says, “As an organisation we are consistently innovating and ambience new benchmarks. At the aforementioned time, we accumulate in apperception bazaar demands and abide to absorb above ergonomic standards. We advance the affordability caliber and additionally assignment appear faster advance times on delivery. This is why we are one of the top suppliers in India. Also, our assorted admirers showcases our ability to assignment with altered industries, and finer accede with their needs.”

At Featherlite’s accomplishment accessories in Bangalore and Chennai, they aftermath 30,000 chairs and 8,000 workstations every month. Manohar says, “Our charge appear arete in quality, assembly processes, and the ambiance is accustomed through all-embracing certifications such as ISO, BIFMA Platinum and LEED. Our three ISO certifications (9001, 14001, 18001) for Design, Manufacture and Accumulation of modular workstations put us far avant-garde of our competitors.” Sustainability and accomplishment environment-friendly articles has additionally been an important ambition for Featherlite, culminating in the BIFMA Platinum acceptance for ‘Furniture Sustainability Standard’, and the LEED acceptance that demands blooming attempt like recyclable raw materials, reusable final products, solid decay administration and amusing outreach.

When asked about the acceptance of the online appliance bazaar Manohar says, “We are aflame to see that there are online sites which accept become accepted by affairs furniture. As a bazaar baton for the aftermost 50 years, it motivates us to attending into this amplitude seriously.”

However, he adds that Featherlite’s articles and admirers are different, and that their amount business today is appointment furniture, compared to best online appliance startups which mostly accord in home furniture. The industry adept explains that for Featherlite appointment furniture, 97 percent of acquirement comes from B2B and institutional sales. Best of these sales appear from corporates clients, architects, builders, and the aggregate runs into hundreds and bags of units.

“We accept additionally empiric that bodies who are attractive at affairs branded, quality, ergonomically-designed chairs and workstations to be acclimated at home or baby offices, primarily attending online,” he says. And to baby to this clientele, they accept alien Store.featherlitefurniture.com. The aggregation additionally has a ambit of appointment appliance alleged EDGE to accommodated the needs of growing startups. “EDGE allows the startups to plan and accept their workstations –starting from the sizes of the table top, screen, configurations etc. We are additionally extending this abstraction to the “Work from Home” alternation of appointment appliance aimed at advisers who accept the advantage to assignment from home, but do not accept the aforementioned ergonomically-designed ambiance in their homes.”

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“For Featherlite, the B2B sales will abide to be predominantly offline, but we achievement to access the allotment of online sales by accouterment to the needs of Individual barter and additionally the startup community,” he says.

He explains that with the aperture up of the abridgement and India acceptable an IT hub, the bazaar for appointment appliance has resulted in some of the bigger bunch brands ambience up abject in India. A key aftereffect of this has been the access in charge for bigger finishes and aesthetics. He says, “The arising workspaces are consistently alteration in anatomy and function. At the moment, the trend is appear enabling a added collaborative environment, with offices affective abroad from partition-based systems, to the added able desk-based concepts.”

“But for us as manufacturers, there is a burden to lower operating costs alike while amount of labour and inputs are on the rise. To abode these challenges, accomplishment processes charge to be acutely automated. This snowballs into aerial amount for new and added adult accouterment to accompany in avant-garde appearance and aesthetics. For us, the accumulation is awkward for margins, to accumulate the all-embracing amount of the accomplished artefact competitive.”

Even with these challenges and the actuality that the bazaar is besmirched for choice, Manohar is upbeat about Featherlite’s approaching roadmap. “As accustomed manufacturers with a bequest of bisected a century, we are accepted for creating new architecture benchmarks. This is one of the key affidavit why we abide to break in the race, in animosity of the airy market, annealed competition, evolving industry trends. Our 50 years of acquaintance allege for our success.”

The Featherlite Accumulation entered the absolute acreage bazaar a few years back. Manohar says, “In the abbreviate amount of 11 years back we forayed into absolute estate, we are blessed with the bazaar response. We won the CNBC Award 2014 for the best activity in the affordable articulation which reinstates our charge to affection and affordability.” At the moment, the absolute acreage arm, Featherlite Developers, contributes about 30 percent to the all-embracing business.

Meanwhile, the flagship business arm of the group, Featherlite Furniture, is accretion its across presence. The aggregation already has showrooms and dealerships in Nepal, Sri Lanka and Dubai (UAE), and will anon be accretion into added SAARC nations. The aggregation has alien a automatic accomplishment bulb in Bangalore to access production, and is additionally planning to set up new accomplishment plants in North India to tap into regions such as the Northeast.

With amplification on its mind, the accumulation is attractive to added capitalise on technology, bazaar befalling and business acumen, all of which accept helped accomplish Featherlite the cast it is today.

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