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Courtesy Daniel Dorsa
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Since its barrage in 2017, Billie has chaotic the male-dominated atom industry with its analytic priced, well-designed razors and anatomy articles for women. So aback the female-first atom aggregation was accessible to body out its aboriginal all-around headquarters, the claiming was to construe the brand’s playful, feminine appearance into a anatomic workspace. Founders Georgina Gooley and Jason Bravman turned to Michael Yarinsky Studio—the Brooklyn-based interdisciplinary architecture practice—to reimagine the 2,500-square-foot, loft-like bend appointment in Manhattan’s Soho neighborhood.
“We’re a fun cast online—how can we accompany that to activity in a concrete space?” Gooley recalls discussing with Yarinsky in their antecedent conversations. “It was about award that antithesis amid a abode that feels like you can get assignment done, you can be collaborative and advantageous but afterwards a cool sterile, accumulated feel.”
The amplitude they begin had all the capital qualities they sought—high ceilings and ample windows—but it was in charge of a above overhaul. The above tenant, Gooley says, had angry it into a “rabbit warren” abounding with congenital blooming millwork at every turn. “The aboriginal affair we knew we bare to do was to band aback the accomplished autogenous to raw amplitude and alpha anew,” explains Yarinsky.
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His access was two-pronged: to back the brand’s personality and to architecture an agreeable autogenous that provided allowance for the adolescent aggregation to grow. Afterwards because several layouts, Yarinsky and the founders absitively on an open-office plan with blemish spaces congenital out forth the perimeter, including two appointment rooms, three clandestine buzz booths, and a kitchen area. Different departments, such as technology and marketing, are amassed calm forth the three rows of desks, with areas larboard accessible for new hires.
Courtesy Daniel Dorsa
In accession to handpicking lighting, objects, and appliance by designers such as Ladies & Gentlemen Studio, Vladimir Kagan, and Muuto, Yarinsky’s appointment advised assorted custom furnishings, including the appointment tables, desks, kitchen cabinetry, and seating. “Every detail is both anatomic and fun—from elevated, non-traditional ablaze accessories to wiggle-shaped board legs and custom two-toned couches,” says Yarinsky.
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These touches and ancestor of blush were added by Yarinsky to accommodate amusing counterpoints to the contrarily clean, pared-down interior. The absolute material, however, is a raw abyssal fir plywood, which Yarinsky admired “because it is a abundant architecture actual and bankrupt from what one ability anticipate is a ‘feminine’ material—if you can alike gender a material.”
The activity recasts notions of what a female-focused workspace ability attending like while still actual accurate to the Billie brand, Gooley says. “We are actual assured and able with what we accept in, but [we] never shy abroad from femininity.”
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